Details for BRIDGE CAMPAIGN/CREATIVE COMMUNICATIONS

Updated

MEDICAL CENTER BOULEVARD, WINSTON SALEM, NC 27157

To our friends and neighbors in Winston-Salem and in the communities we serve, Earlier this month, Wake Forest Baptist Health embarked on a life changing new beginning with Atrium Health—a bold move that will improve the health and well-being of all in our neighborhoods and communities we serve. We joined together as a unified enterprise to bring a new era of healthcare to Winston-Salem, the Triad and the entire Southeast region. We are incredibly excited about the advances we will make together over the coming years. Today, we are very proud to share our plan to invest nearly $3.4 billion into the Winston-Salem area. This will fund stateof-the-art facilities across the communities we are privileged to serve. The investments will also create additional jobs in our communities. Some of these exciting plans include: • CONSTRUCTION of a new care tower at Wake Forest Baptist Medical Center to expand access to critical services in our community—including an upgraded emergency department, operating rooms and intensive care units. • CREATION of a new Eye Institute in the Innovation Quarter in Winston-Salem to serve the growing needs of the aging population of North Carolina. • INVESTMENT of nearly $600 million to advance education and research at the Wake Forest School of Medicine as the academic core of the new Atrium Health. • IMPROVEMENTS in existing facilities and equipment totaling nearly $1 billion, enabling Wake Forest Baptist Health to continue to provide the highest standards of care across our communities. • COMMITMENTS to health equity across all of our communities. We will continue to grow our investments in our communities to improve social determinants of health and will work closely with our community leaders to design programs that improve more people’s lives. These investments are just the start of how we will revolutionize the ways our communities become and stay healthy. This life-changing combination is a continuation of our proud history of caring for our communities, with a shared commitment to improve health, elevate hope and advance healing—for all. It is our sincere privilege to serve you. Julie Ann Freischlag, MD, FACS, FRCSEd(Hon), DFSVS Chief Executive Officer, Wake Forest Baptist Health Dean, Wake Forest School of Medicine Chief Academic Officer, Atrium Health Eugene A. Woods President & Chief Executive Officer, Atrium Health

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