There are many reasons why you might consider starting an online business: You own a storefront want to expand online; you're looking to break out of your 9-5; or you simply want to take a passion or hobby and turn it into income.
Starting an ecommerce business can be overwhelming. But proper planning can remove much of the mystery as you ready your business for online sales. Chip compiled a list of 10 essential to-dos for starting your online business, from researching your initial ideas to ensuring repeat customers become the bulk of your business.
First and foremost, it’s important that your customers have a seamless, low-friction experience with the product or products you offer. That means ruthlessly evaluating your website and looking objectively at your own goals to determine what’s realistic. Technology itself is another key factor to consider: An online business requires a great website that easily converts browsers to paying customers.
Today’s most successful ecommerce businesses rely on software for everything from individual customer relationship management and service availability to the inventory of physical goods. By choosing your software carefully, you can avoid costly headaches down the road.
You’ll also want to become well-versed in subjects like conversion rates that can communicate how well your business is performing in the ecommerce space. More importantly, all of this data will give you ample opportunities to keep growing and fine-tuning your business strategies.
Keep reading to discover 10 essential elements to starting a successful ecommerce business.