Skip to main content
You are the owner of this article.
You have permission to edit this article.
Learfield drops IMG College from its branding

Learfield drops IMG College from its branding

  • 0

The rebranding of Learfield, the dominant media and technology services company in intercollegiate athletics, continued Thursday with the decision to drop IMG College from the brand.

IMG College of Winston-Salem and rival Learfield completed in January 2019 a merger that combines the multimedia rights of the Big Four universities in North Carolina and the bulk of the ACC within the agency.

Learfield is based in Plano, Texas with local operations in Winston-Salem.

Learfield said the rebranding is meant “to simplify, strengthen, and modernize how it represents its portfolio of products to its clients, its partners and the communities in which it operates.”




The business news you need

* I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy.

Related to this story

Most Popular

Get up-to-the-minute news sent straight to your device.


Breaking News