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Wrangler's new 'Yellowstone' clothing line takes a cue from the hit TV show
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Wrangler's new 'Yellowstone' clothing line takes a cue from the hit TV show

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Happy birthday, blue jeans! Here's a brief history lesson to celebrate how blue jeans got their start 147 years ago.

Kontoor Brands Inc. said this week its Wrangler brand has signed a licensing agreement with ViacomCBS Consumer Products to make a clothing line inspired by its “Yellowstone” cable television show.

The Wrangler x Yellowstone collection was spawned by Wrangler denim apparel being worn by characters during the four seasons to date of the series.

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The collection includes an assortment of denim and twill work shirts and jackets featuring screen printed and lasered variations of the Dutton Ranch’s “Y” brand.

There also are several hoodies and T-shirts that feature graphics from the show.

Throughout the past three seasons, the iconic Wrangler patch has been seen on many characters, including Kayce Dutton, who is often seen wearing the Retro Skinny Jean with “W” stitching.

The collection is available at Wrangler.com. Prices range from $27.99 to $79.99. Wrangler is also a digital sponsor of Yellowstone.

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@rcraverWSJ

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