RoelsMethod’s new Winston-Salem Center offers a path out of chronic pain

About a quarter of American adults suffer from chronic pain, according to the Centers for Disease Control and Prevention. For those affected, the search for relief can be never-ending.

Michael Roels transformed his own devastating injury journey into a novel approach to healing. With the recent opening of the RoelsMethod™ Pain Relief Center in Winston-Salem, he aims to offer those suffering from chronic pain a place to find lasting relief, support and hope.

From injury to innovation

In 1997, Roels was in a head-on car crash, leaving him with spinal injuries and years of unrelenting pain. Despite over three years of physical therapy, chiropractic care, massage and medication, nothing brought him lasting pain relief.

At age 24, doctors told him he was going to be in pain for the rest of his life and to begin the disability application process. Instead of accepting his fate, Roels took a different path.

It began with a simple walk to his mailbox and back. The pain was searing, but he made it. Day by day, Roels pushed a little farther, listening to what his body was telling him.

Along the way, he discovered that traditional therapies often overlooked the true sources of pain. That realization led him to enroll in neuromuscular massage school, where he combined formal training with his lived experience of injury and recovery.

“Traditional pain relief focuses on or around where you feel the pain,” Roels said. “RoelsMethod™ gets a story of your life history, accidents, injuries and emotional traumas so that I can map out where the trauma is holding in your body.”

A hub for pain relief

In the years since his injury and recovery, Roels estimates that he has treated more than 17,000 clients between North Carolina and Hawaii.

According to Roels, the method is not massage or chiropractic. Clients do not undress, and no lotion or oil is used in the treatment. Instead, it resets pain at the root of the nervous system: the brain. Gentle, noninvasive and focused on the whole person, treatments use light touch and guided breathing to retrain the brain’s communication with muscles.

The course of treatment is three sessions, and clients typically see results after the first. “If not, I will not treat them again because I know something else is causing their pain,” Roels added.

“In that first session, clients will discover pain comes from the brain and where they felt the pain wasn’t the problem,” Roels said.

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